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Non-Game Mobile Apps Outpace Gaming Apps in Consumer Spending for 2025, Driven by Generative AI

Non-Game Mobile Apps Outpace Gaming Apps in Consumer Spending for 2025, Driven by Generative AI

Author:

Global Cryptocurrency

Published:

2026-01-21 21:28:02

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BTCCSquare news:

Sensor Tower's annual State of Mobile report reveals a historic shift in consumer spending: non-game mobile applications surpassed gaming apps globally for the first time in 2025. The $85 billion spent on apps marks a 21% year-over-year increase, with generative AI emerging as the defining growth catalyst.

Social media platforms and video streaming services fueled much of the revenue surge, though AI-powered productivity tools claimed an increasingly large share. Mobile expenditure now stands at 2.8x 2020 levels, demonstrating the sector's accelerating monetization.

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